Dealers: 'Product, product, product, we want product' - Automotive News
After a harsh few years in which onlookers openly debated Mitsubishi's odds of survival in the U. S. , the brand's dealers saw a crack of daylight in 2014, when Mitsubishi posted the strongest U. S. sales growth of any mass-market brand but Jeep... And now, as they have been for years, U. S. dealers are crying out for more new products to restore Mitsubishi to its 1990s glory. Ryan Gremore, 34, general manager of O'Brien Mitsubishi of Normal in Normal, Ill. , and chairman of the Mitsubishi National Advisory Board, spoke with Staff Reporter Gabe Nelson about Mitsubishi's prospects for the year ahead. How was 2014 for Mitsubishi dealers. We saw an increase in sales, dealer morale is much better and I know profitability was much improved in 2014 for a lot of dealers. We're the fastest-growing Japanese car company in America, and I think there's a lot to build on. What major issues do Mitsubishi dealers face in 2015. . It's going to be much the same. That will probably be the major challenge ahead of us. Will Mitsubishi be able to repeat the kind of growth in the U. S. that it had in 2014. . I'm not sure if we'll see the same sort of percentage increase in 2015. We'd like to, but the reality... Source: www.autonews.com
