Nissan-Dongfeng JV reveals Venucia VOW concept in Shanghai - Autoblog (blog)

Among the dozens of automakers pouring in to the Shanghai Motor Show this week to showcase their latest wares, this one comes from a brand you may never have heard of. It's called Venucia , and it's the product of a joint venture between Nissan... Today Venucia has unveiled the VOW Concept, a sporty-looking crossover designed to appeal to young Chinese buyers and previewed in a teaser rendering last week. The design is said to have been inspired by the Salar de Uyuni plateau in the Bolivian Andes, but reminds us a bit of the Lamborghini Urus and Mitsubishi XR-PHEV concepts. Technical details are few and far between, but the name VOW apparently stands for "Venucia Over Wonder," that brand name itself having been derived from the Roman diety Venus. Venucia debuts VOW Concept at Auto Shanghai 2015. SHANGHAI, China – Venucia, a local brand by Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan's joint venture in China, unveiled the VOW Concept at... "With the VOW Concept, Venucia is going directly to the young generations and listening. Source: www.autoblog.com