Why Nissan Motor Co.'s 2016 Sentra Is a Bad Sign for the Competition - Motley Fool
full redesign of its 2013 Sentra, the Japanese automaker plans to shake up the competition again this fall with an "incredibly freshened" 2016 Sentra, Nissan Senior Vice President Fred Diaz told Automotive News . Historically, having a substantial... In fact, the 2015 Nissan Sentra was recently named the top compact car in J. D. Power's Initial Quality Study. So, if the Sentra is such a solid product in the compact-car segment, what's Nissan up to with this substantial refresh so early in its life cycle. In 2014, Nissan sold more than 183,000 Sentras in the U. S. , which was a staggering 42% increase from 2013 and the nameplate's best sales year in the United States in more than two decades. Moreover, the Sentra's sales in 2015 haven't been deterred by tougher year-over-year comparisons: sales were up 15% through May. However, despite the Sentra's success since its redesign in 2013, and recent surge in U. S. sales, it hasn't gained much ground on the competition. That's the driving force behind Nissan's substantial refresh of the Sentra only three years after its last redesign. Source: www.fool.com
