Nissan: A recognised auto brand in Mideast - Muscat Daily
Nissan’s relationship with the Middle East goes back to 1957 when the first Nissan vehicles were delivered to Saudi Arabia. Our strategy for success is still based on the well-known Nissan global growth strategy ‘Power 88’, which our CEO Carlos Ghosn announced we would achieve by 2016. From our pioneering crossover vehicles, class-leading small cars and Hybrid... Nissan has maintained its position as the region’s fastest-growing automotive brand for the third consecutive year, selling in the Middle East a record breaking 219,129 units in the 2014 financial year – up 3. 3 per cent on 2013. In addition,... In the GCC specifically, Nissan recorded a 18. 1 per cent sales increase with 185,135 units sold in 2014 versus 156,778 in 2013 reaching 10. 3 per cent market share. Under our Power 88 Mid Term strategic plan, Nissan Middle East is targeting to sell in the GCC 240,000 units by FY16 and reach 12. 3 per cent Market Share in the GCC. Source: www.muscatdaily.com
