Super Bowl: Can ads live up to the hype? - Tulsa World
Super Bowl Sunday is the day in which advertisers pay big bucks (NBC’s asking price for 30-second commercials was between $4. 4 million and $4. 5 million) to put their best foot forward. The last four Super Bowls, in terms of total viewers, top the list of the most-watched TV programs in U. S. history. One week into January, Super Bowl ads were not sold out, and it was reported that automobile companies were abandoning ship. But NBC announced Wednesday that commercial spots are sold out and the “lineup” will include 15 rookie Super Bowl advertisers, including Skittles, Carnival cruises, Loctite and Mophie. Maybe 1984 had something to do with it. The Apple Macintosh personal computer was introduced to TV viewers when a commercial aired during the third quarter of Super Bowl XVIII. It was a visually striking George Orwell-themed ad that ended with these words appearing on TV screens: “On January 24th, Apple Computer will introduce Macintosh. If you would like to receive unlimited digital access to tulsaworld. If you would like the newspaper delivered to your home and unlimited digital access, please subscribe to one of our print + digital packages. Source: www.tulsaworld.com
