Getting to the heart of the #RAK campaign with #NissanMagic influencers - Bizcommunity.com
The best PR comes from other people telling your story - and telling it authentically and organically. That's why the team behind the #NissanMagic campaign engaged with influencers to tell their story - each influencer is a forerunner in changing South Africa, one random act of kindness at a time, and each has taken their #NissanMagic #RAK and made... Veralda Schmidt Manager: Media Liaison Marketing Communications tells us more about the campaign, why it's so important for influencers to be dedicated to the cause and walk the way without simply hopping across to another cause. Let's start with some background into 'The Good News Guy' Brent Lindeque's #RAK15 random acts of kindness movement and how it came about. Schmidt: On 1 February 2014, young South African Brent Lindeque turned the reckless drinking game #neknominations on its head by using his nomination to instead perform a random act of kindness. Through the power of the internet and social media, one small Random Act of Kindness can spark another, and another, and another - until millions of RAKs genuinely start to make the world a better place. Source: www.bizcommunity.com
