Nissan Backs Away From Dealer Ad Attacking Donald Trump - AdAge.com
7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our... Nissan Motor Co. is distancing itself from a controversial ad created by one of its Southern California dealerships that shows store managers whacking away at a Mexican piñata resembling Republican Party presidential candidate Donald Trump. In his campaign kickoff speech in June, Mr. Trump said that Mexican immigrants to the United States are "bringing drugs, they're bringing crime. The video spot by Van Nuys Nissan features a piñata marketed as a "Donald Trump piñata," complete with yellow hair and a business suit. After store managers hit the piñata, Van Nuys General Sales Manager Martin Cuevas declares, " Aqui en Van Nuys Nissan, los Latinos mandan. " ( Translation : "Here at Van Nuys Nissan, Latinos rule. Nissan has launched a major initiative to target Hispanics, one of the nation's fastest-growing minority groups, and has recruited dealers from Mexico to help a handful of its U. S. stores as part of the effort. Source: adage.com
