Nissan Makes Golfers Play on Cliffs, in Waterfalls and Dunes in a Grueling ... - Creativity
7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and DataWorks To get unlimited content and more benefits, check out our... In Japan, Nissan and TBWA/Hakuhodo put together a golf competition that took players through dunes, waterfalls, cliffs, underground caves and piles of rubble during four days of golf scattered over 1,200 miles. Players used Nissan's X-Trail SUV to get from hole to hole. the 18-hole event was branded the "X-Treme Golf Cup 2015. " The competition got 300 applicants from Japanese professionals and amateurs. Last year, Nissan and TBWAHakuhodo collaborated on another project to spotlight the ruggedness of the X-Trail, putting phone booths advertising pizza delivery in remote areas of wilderness. Source: creativity-online.com
