Why the Lamborghini Truck Is Making a Comeback - Motley Fool
Earlier this year, Lamborghini officially announced that it will roll out its first truck since the early 1990s. It's a move the company first hinted at in 2012, when it unveiled the Urus SUV concept. In fact, this time Lamborghini is going more SUV than truck, as it looks to tap the wallets of the uber-rich in emerging overseas markets -- think China, the Middle East, and Russia -- where the road conditions can limit the appeal of supercars. Here's what to expect from Lamborghini's new ride, and what's driving the move. The company sold 301 of its LM002 trucks from 1986 to 1993. Known affectionately as the Lambo Rambo, as the truck was a 6,800-pound monster, it wasn't flat footed thanks to a massive V-12 engine that gave it the power to go from zero to 60 in 7. 7... That's why, in many ways, Lamborghini's new truck won't resemble its previous iteration one bit. Instead, its new SUV is expected to be much more practical, and more importantly, it's actually expected to drive sales. In fact, the company is planning to produce 3,000 SUVs per year in an effort to more than double sales from its current pace of 2,500 vehicles each year. The reason the company expects its off-road model to drive sales has a lot to do with its target audience, which is the super-rich in emerging markets. In many ways the company's current supercar lineup has a limited appeal to some emerging-market buyers because of poor in-country road conditions. Source: www.fool.com
