Nissan hopes diesel will lift US truck sales - MarketWatch
Last year was a good one for Nissan Motor Co. Overall sales for the sixth-largest U. S. car maker rose 11. 1% through December, faster than the market's 5. 9% increase. With gasoline near $2 a gallon, Nissan dealers like George Waikem II desperately want a model that is fresher than Nissan's current Titan, a full-size truck introduced about a dozen years ago and not redesigned since. His business in Massillon, Ohio, is lucky to sell one Titan a month at a time when full-size trucks account for 12% all U. S. new-vehicle sales. Nissan Chief Executive Carlos Ghosn aims to get the Titan on more buyers' lists with a new model to be shown Monday at the Detroit auto show. While Nissan doesn't expect its new model to come close to the sales volumes of Ford Motor Co. or General Motors Co. 's trucks, the 2016 Titan could go a long way toward achieving Mr. Ghosn's goal of reaching a 10% U. S. market share. Overall, Nissan last year held an 8. 4% share of the U. S. market compared with fifth-largest U. S. seller Honda Motor Co. 's 9. 3% share. The current Titan starts at about $29,400 and Nissan sold just 12,527 Titans through December last year, down 20% compared with. Source: www.marketwatch.com
