Most Vehicle Owners Aren't Using New Tech Features - Insurance News Net
25--Automakers are investing billions in new technology and features, half of which are not being used by most vehicle owners, according to a J. D. Power survey released today. At least 20% of new vehicle owners have never used 16 of the 33 technology features measured in the J. D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report, which evaluates the owner's experience with the features in the first 90... In-vehicle concierge services are never used by 43% of owners. 35% never use automatic parking systems, 33% never use head-up displays and 32% said they never use built-in apps. Responses from more than 4,200 vehicle owners and lessees after 90 days of ownership revealed 14 high-tech features that one in five owners do not even want in their next vehicle, including Apple CarPlay and Google Android Auto, in-vehicle... One in five say there are 23 features they don't want in their new car, most of them related to entertainment and connectivity systems. Ford, for example, says its Sync infotainment system is one of the reasons buyers chose its vehicles over the competition. "In-vehicle connectivity technology that's not used results in millions of dollars of lost value for both consumers and the manufacturers. Source: insurancenewsnet.com
