Ram Laramie Limited pushes high-end trucks even higher - USA TODAY
Ram Laramie Limited pushes high-end trucks even higher Ram used the Chicago auto show to unveil an even-higher price version of its top-end Laramie pickup, calling it "the benchmark in truck opulence," and signalling that the race to sell very... ly/1E53Avh Ram used the Chicago Auto Show to unveil an even higher-price version of its top-end Laramie pickup, calling the new Laramie Limited "the benchmark in truck opulence," and signalling that the race to sell very expensive pickups is... The price won't be announced until later, but the new Limited will top the current loaded Laramie price of about $57,000. How high can they go. "Truck makers have not found the price ceiling," says David Elshoff, spokesman for FCA's Ram brand. Heavy-duty pickups, the so-called three-quarter ton and one-ton models, have topped $60,000 for years, mainly because their big diesel engines and heavy-duty transmissions alone can add $8,000 or more to the price. Industry-wide, standard-duty trucks priced $40,000 and more account for about 38% of all pickup sales, so the luxury-truck market seems robust. Ford raised the prices of the two top F-150 trim levels more than $3,000 when the new-design truck went on sale late last year, and added a variety of luxury-level features, such as massaging seats. In fact, Ford is likely to sell more pickups with transaction prices $50,000 and more this year — nearly 190,000 — than BMW 3-, 5- and 7-series cars combined, or all Audis regardless of price, according to a forecast by TrueCar. Source: www.usatoday.com
