The interesting thing one Toyota Exec sees as Toyota's top strength - Torque News
On what must be a slow news day, Toyota U. S. (TMS) today issued a press release of an interview with General Manager, Bill Fay. So does Toyota’s sudden acceleration debacle. Toyota having the most IIHS Top Safety Pick Plus rated cars and Toyota having the most cars with zero driver deaths would have to make that list along with being the most profitable automaker in the U. S. market. What caught our attention, though, was how he answered the question “What is one of Toyota’s biggest strengths as a company. Every Toyota owner that ever came away dissatisfied with a dealer experience may be reaching for the keyboard right now, but Toyota and Lexus have long enjoyed top-rated dealer satisfaction in customer surveys. Toyota ranks fourth among mass-market brands. However, Bill Fay was talking about Toyota’s relationship with dealers more than the dealers relationship with customers. Toyota introduced Toyota Care, which provides two-years of complementary service to buyers of new Toyotas five years ago. Since then, 16. 5 million customer visits to Toyota dealers have resulted. Toyota is helping customers find a reason to try their dealer for service rather than a local shop or other brand’s dealership service department. Source: www.torquenews.com
