Toyota taps Telenav for phone-linked navigation, moving away from Apple's ... - GeekWire
By using Telenav’s upcoming Scout GPS Link app for iOS or Android, customers can find directions on their phone and wirelessly transfer those directions to the car’s built-in navigation system, thanks to smartphone integration frameworks from... That deal changed the way cellular carriers controlled phones and gave Apple a chunk of the market once dominated by carriers. And with both Google and Apple making moves in the car market, Ruff warns they may use their place in the dashboard now to draw users into their cars in the future. “This is a bold strategy cloaked in the halo of improving the connected car experience for smartphone users,” Ruff wrote. Today’s partnership between Toyota and Telenav will attempt to make cars smarter without giving up control. In addition to transferring directions from phone to car, the app updates data stored in the car, like maps, saved addresses, gas prices, store names and other information. With this new partnership, Toyota will control the look and feel of its software in an attempt to communicate better with drivers’ smartphones. Source: www.geekwire.com
