Isuzu Ute eyes future sales growth - Motoring
This year will see an influx of fresh competition in Australia's hard-fought pick-up segment, but Isuzu Ute says it's confident it will continue on its trajectory of growth to achieve 20,000 new-vehicle registrations. Isuzu Ute sold 16,674 examples of its D-MAX utility and MU-X SUV last year, a new record for the company. The Managing Director of Isuzu Ute, Yasuhiro Takeuchi, says the figure was underpinned by the favourable reception of its MU-X, which accounted for 4625 units in its first calendar year. "Last year in Australia Isuzu Ute achieved 63 per cent growth, and that is a significant achievement," he said. Isuzu Ute says it also averaged annual growth of around 29 per cent for the first five years after its Australian debut in 2008, before the major sales spike last year. "We're a two-car, two-vehicle, two-model pony, but we're competing in nearly 50 per cent of the market," he said, in reference to the sales volumes generated in the utility and large SUV segments. Mr Harding said the company was aiming for 20,000 sales or growth of 20 per cent for 2015. "When you look at our past growth, particularly in those early years when we only had that one model and we still managed 29 per cent,. Source: www.motoring.com.au
