2015 Toyota Tacoma crushes Chevy Colorado in sales again in July - Torque News
Like it has every month since the new Chevy Colorado was introduced, the 2015 Toyota Tacoma has again outsold the Colorado by a huge margin. Toyota sold 17,033 Tacomas, which represents a 29 percent increase in Tacoma sales since last July of 2014. The new Colorado has won over many fans, and pretty much every reviewer who knows anything about trucks. On the contrary, since the new Chevy Colorado was launched the Tacoma has been on a tear. Like Chevy, Toyota’s Tacoma factory is now at three shifts and building (and selling) as many trucks as it possibly can. In terms of year-to-date sales, the 2015 Tacoma now stands at 105,834. The Colorado has sold 48,784. By any measure the Colorado is a success, the only surprise is that Toyota still dominates the mid-size market. The GMC Canyon, a virtual twin of the Chevy truck sold just 2,654 unit in July, flat in terms of sales compared to its June sales of 2,533. Toyota’s media launch (in Tacoma, WA of course) is this week. For more background on Tacoma vs. Colorado sales, please see 2015 Toyota Tacoma outsells Chevy Colorado by 2. 5 to 1 in June. Image of 2016 Toyota Tacoma at top of page courtesy of Patrick Rall. Source: www.torquenews.com
