Mercedes-Benz is going to build a pickup truck - RoadandTrack.com (blog)
The global Ford Ranger and Toyota Hilux are great examples of this, and if this concept sketch is any guide, that's the sort of vehicle that Mercedes-Benz will produce. But while the Ranger and Hilux are decidedly work-a-day vehicles aimed at farmers and the like, Mercedes-Benz wants the as-yet-unnamed pickup to also be a premium vehicle. The Wall Street Journal , on hand to see the unveiling of a clay model of the concept, quotes Mercedes-Benz Vans design director Kai Sieber as saying, "We call it rough luxury. Offering a truck in several trims, from base vehicles suitable for contractors to high-end, luxury versions, means Mercedes can cover all their bases. But while it works in Europe, South America, and Asia, it remains to be seen if Mercedes could sell a truck like this in North America in anything but a high-end, luxury trim. Source: www.roadandtrack.com
