Eight Generations in, the Toyota Hilux is Redefining "Tough" - MarketWatch
Toyota City, Japan, May 21, 2015 (JCN Newswire via COMTEX) -- A complete redesign of one of the world's best-known and best-loved nameplates, the Toyota Hilux pickup, was unveiled in Bangkok today, marking the start of sales of the new model in... Over its seven-generation history, the quality, durability and reliability of the Hilux have earned the model a diehard fanbase and a legendary reputation. That's the question we at Toyota asked ourselves when faced with the challenge of creating the eighth-generation Hilux. That's why the new Hilux, while improving on the model's characteristic ruggedness and performance, redefines toughness by being more occupant-focused and easier to drive than ever before. To truly understand what our customers expect from us and the challenges they face on a daily basis, our development teams travel the globe, getting direct feedback from customers and driving on a wide variety of different roads to get a feel for... To gain inspiration for the eighth-generation Hilux, the development team drove in conditions ranging from rough, muddy forests to deserts with temperatures exceeding 50degC and flooded roads in the rainy season. Sometimes they came up against even harsher conditions than expected, which brought home the need to develop an even tougher Hilux. The development process also reflected invaluable feedback received directly from Hilux drivers. Source: www.marketwatch.com
