Next-Generation Hilux Redefines Toughness as New Model Arrives in Kingdom - Al-Bawaba
Abdul Latif Jameel and Toyota today unveiled the new Hilux, marking the arrival of the eighth-generation of this beloved pickup in Saudi Arabia where it has enjoyed a stellar reputation over the years for its quality, durability and reliability. The new Hilux is expected to exceed customer expectations in the Kingdom and further cement the emotional bond that has developed over the years between Saudi drivers, their families and this remarkable pickup. Faced with the challenge of creating the eighth-generation Hilux, Toyota realized that toughness doesn't just come from the vehicle. That's why the new Hilux, while improving on the model's characteristic toughness and performance, redefines toughness by being more occupant-focused and providing a stress-free driving experience. According to Hiroki Nakajima, Executive Chief engineer behind the Hilux (and also a Managing Officer of Toyota Motor Corporation): "Our entire development concept was centred on 'redefining toughness'. We aimed to make the new Hilux 'tougher' based on a much broader interpretation of that word. Hassan Jameel , Abdul Latif Jameel’s Vice Chairman for Domestic Automotive operation “The new Hilux is truly an enhanced version of a vehicle that has been steadily improved over the course of its existence. Source: www.albawaba.com
