How many more Tacomas could Toyota sell if it offered a diesel in the U.S.? - Torque News

No single topic entices Tacoma fans into a lively debate more than the merits of a diesel Tacoma for the U. S. market. Choose any forum you like and search for “diesel” and you will see that the positions are polar opposites, and firmly entrenched. We will offer a few arguments both for and against a diesel Tacoma here, but before we do, let’s answer a simple question. How many more Tacomas would Toyota sell if it offered a Tacoma diesel in the U. S. We contend the answer is zero. Furthermore, we will also state that Chevy’s Colorado Duramax 2. 8L diesel and Canyon twin will not elevate sales by even a single unit. Why Diesels Won’t Increase Sales. The simple fact is the production facilities that Toyota and General Motors use to produce these vehicles are at full capacity. For Toyota, the number is about 17,000 Tacomas per month, and for GM the number is roughly 10,000 total Canyons and Colorados. Toyota’s old, 2015 design is selling out every month. The Case For and Against a Tacoma Diesel. Here’s why Toyota should make a diesel. Because as Toyota’s chief engineer for Tacoma explained, it is not cost effective. It would cost the company more money to adapt an existing diesel design to. Source: www.torquenews.com