This week in 1977: Subaru to introduce all-terrain vehicle - AutoWeek
The price was expected to be around $4,000, which was a little under the Subaru 4WD wagon's price of $4,299. The vehicle Lamm was referring to would ultimately become the Subaru BRAT (Bi-drive Recreational All-terrain Transporter), which was... Lamm hoped that this car along with the brand's 4WD wagon would help to continue their success in the states due to Subaru's offering of 4WD, rugged and capable cars. Source: autoweek.com
