'Gotta Have It'? You Can't Get It; 'Usability' Study - Boston.com
They tend toward discontinued models, such as compact pickup trucks and oddities like the Subaru Baja and Chevrolet El Camino. Mustangs always are fun to drive, but the “Gotta Have It Green” ones are among the all-time attention-getters. Still, it was a downer to note that Ford has dropped both the “Gotta Have It Green” and “Grabber Blue” colors for the 2015 Mustang. The current attention-getting hues are Triple Yellow, Competition Orange, and a spectacular Magnetic Metallic (think iron filings on a magnet in middle-school science class). TheseMustang color references came up as part of a note about Ford starting to market the Mustang globally as the marque begins its second 50 years. At home, Americans are picking their Mustangs in black (24 percent), Magnetic Metallic (15 percent), and Oxford White (11 percent). Competition Orange is way down the list at 6 percent, followed by Guard Metallic (reminiscent of the Steve McQueen “Bullitt” greenMustang fastbacks), and Triple Yellow at 5 percent each. New Englanders also favor black (27 percent) with Magnetic Metallic and Ruby Red Metallic tied for second at 13 percent and Oxford White fourth at 8 percent. Guard Metallic is seventh at 7 percent followed by Competition Orange, Ingot Silver, and Triple Yellow. Source: www.boston.com
