How Strong Can The BMW-Apple Collaboration Be? - Bidness ETC
In a recent Reuters report , the increasing courtship between German luxury car maker Bayerische Motoren W ( OTCMKTS:BAMXY ) and tech giant Apple Inc. However, according to Reuters, talks ended when Apple showed interest to make a car on its own. Although the two companies have not joined hands to share auto parts, collaboration for auto software systems can be expected. A few months earlier, Apple was rumored to be working on its own “top-secret” car project dubbed “Titan,” as reported by Financial Times. As per the report, former Ford Motor Company ( NYSE:F ) executive Steve Zadesky was the team head. Apple CEO Tim Cook gave Mr. Zadesky a free hand to bring in the required automakers’ talent for the project. However, since the current auto market has a lot of room for technological advancement, Bidness Etc believes that Apple can become a major player in the auto industry in future, and leading automotive companies can form ties for car software... This also highlights how Silicon Valley has become a hot spot for leading automotive companies now. ( NYSE:HMC ) opened its new Silicon Valley facility, while Toyota, Renault Nissan, Tesla, and BMW have been there since a long time. Source: www.bidnessetc.com
