2015 Ford F-150: Punching Above its Weight - The Car Guide

The full-size pickup category isn’t for everyone, but the fact of the matter is that three of the six best-selling vehicles in Canada are pickups. We like the charms of the Ram and those of GM's dynamic duo (Chevrolet Silverado/GMC Sierra), respectively the sportiest and most comfortable of the bunch. These days, fuel economy is the hot-button issue, and pickups aren’t exactly renowned for their fuel economy. Ram is turning to a diesel engine while GM (and Ram also) is banking on a more efficient cylinder deactivation system to make its models more efficient. Ford is still showing confidence in its EcoBoost turbo engines, but since the promise of reduced fuel consumption is front and centre in the public mind, Ford decided that this new generation would attack fuel consumption by reducing vehicle weight. While several manufacturers of luxury models have already adopted aluminum – Jaguar and Tesla, for example – the F-150 is the first pickup to use it extensively. The difference is significant, with the model shedding 318 kilos (700 lbs) compared to the previous generation. What’s more, it has a greater loading capacity, since if you consider its gross vehicle weight rating (GVWR), a lighter vehicle can transport a heavy load, a most excellent collateral effect. Source: www.guideautoweb.com