Nissan Pushes Its Truck Credentials Ahead of 2016 Titan Debut - PickupTrucks.com
Clearly Ram is aiming for economy (though still capable) while Nissan is aiming for capability (though still economical, just not as much as the VM diesel) with that much horse power. I think they have to in order to capture a little bit of the heavier duty market without building a 3/4 ton pickup. That is one thing that kept me away from the truck, the style didn't appeal to me. The Hard Bodys are still a living legend. Focused on SUVs, while the Big 3 and Toyota ate its pickup truck lunch. The final insult was when Nissan killed off the regular cabs. Like any company with a long history Nissan has its share of interesting twists and turns, accomplishments, struggles and even failure. I personally enjoy history and do take an interest in automotive and corporate history. I'm more interested in what other engines and what transmission will be available in the new titan. I have yet to see or hear about an ecodiesel in my community other than one girl with an ecodiesel in her jeep. And I live in a farming community where most vehicles are pickups. Most farmers who have experienced diesel engines in their 3\4 ton trucks aren't the least bit excited about. Source: news.pickuptrucks.com
