Are The Luxury Brands At Risk Of Diluting Brand Value For Market Share? - AutoSpies.com
Meanwhile, Mercedes-Benz may need to change its slogan to "engineered like no other [Japanese] truck in the world" when it begins building a luxury pickup based on a Nissan Frontier chassis before the end of the decade. Read Article Although BMW sales are still undeniably led by the 3/4 series - My point was that these manufacturers are selling the new - smaller - cheaper VEHICLES (Both Suvs and cars) rather than the high end luxury or premium cars. In the mid size area - higher end Honda Accords, Toyota Camrys, Fusions, Malibus - etc - are now pricing into the mid $30,000 range - where the new smaller Premiums (Like the CLA) are. Now - I admit that the non-premiums are bigger - have more rear seat room - larger trunks - and are a better choice for a family vehicle - people will but a CHEAP Mercedes(BMW, AUDI) to be able to brag about it. But eventually - as PUGPROUD says -... When every Tom, Dick, Harry, Jane, Susan, etc has one they are no longer aspirational brands and thus no longer considered a luxury. When a pimple faced kid with his hat on sideways is in front of you for service and holding you up the 1%ers will be moving on to Bentley, Maserati, and Porsche and eventually Lambo's and Ferrari's who will follow with SUV's and Sedans eventually. Source: www.autospies.com
