Where Are Ford Ranger Owners Going? - PickupTrucks.com
There's no question brand loyalty is a difficult response to cultivate nowadays, especially if you decide to leave an entire segment, like Ford. Although we never heard anyone at Ford make this argument, we suppose some internal folks probably thought in-market Ford Ranger owners would take the bump up to the half-ton F-150, while others might be attracted to other price-prioritized... The Detroit News makes a valiant attempt at trying to find out exactly where all those midsize-truck buyers are going, now that the Ranger is no longer being sold. At one time, the Ranger was a major player in the compact/midsize segment, but neglect and lukewarm sales — without any corporate or dealership promotion) — seemed to conspire against this little truck (size-wise, the smallest sold) until the... com put the Ranger against its segment rivals in our 2012 Midsize Shootout at the beginning of the year and, as some predicted, it finished last. Whether or not Ford will find a financial reason to return to the small-truck marketplace remains to be seen, but there are plenty of fans overseas who seem quite happy with the global Ford Ranger. com commentary, it's that although a lot of brand allegiance and fervor exists in buyers of half-tons, buyers of midsize and compact trucks tend to want the truck that suits their needs best, brand. Source: news.pickuptrucks.com
