TrueCar Projects August SAAR Increase of 17.4M Units -

(NASDAQ: TRUE ), the negotiation-free car buying and selling mobile marketplace, projects the seasonally adjusted annualized rate (SAAR) for total light vehicle sales should reach 17. 4 million units in August versus 17. 3 million units a year... The year-ago month was extremely strong for the industry with sales reaching the highest level for August since 2003. Retail volume may fall 3 percent to 1,364,500. “Despite the tough comparison with last August, robust demand for crossovers and... “Last August was a very strong month, with a built-in sales bump from Labor Day. On a daily selling rate (DSR) basis, adjusting for one less day this month versus August 2014, sales should rise 0. 9 percent. Premium vehicle sales may decrease 1. 5 percent compared with August 2014, while mass-market volume will likely decline by 3. 1 percent. Acura, Cadillac and Lincoln are the only premium brands expected to post positive year-over-year sales gains this month. Lincoln may lead the pack with a 4. 3 percent increase in sales. Source: