Report: Jeep's CEO likes the idea of a pickup revival - eGMCarTech
It seems the pickup wars are really…uhm, picking up, as Jeep’s CEO just confessed to The Detroit News to liking the idea of a Jeep pickup truck. Jeep once made several pickup trucks throughout their history from the classic Cherokee-based Comanches to the old J-Series and Gladiator models from the 1970s. Jeep actually has a long history of pickups. But a Jeep pickup has been absent form the market since that aforementioned Cherokee and a new revival would bring some big attention back to the brand. Would you buy a modern Jeep pickup. Source: www.egmcartech.com
