Jeep: not just an accessory but also a legend - Auto123.com
Jeep is not only a legendary brand. Many still drive Jeeps despite having had a Subaru Forester in their driveway for years. Jeep transcends brands much the way Coke is synonymous with cola. However, in Jeep’s case, it didn’t take long for its aura to grow especially when the original Willys not only helped the war effort, but also spawned a new type of vehicle. Without diving into Jeep’s colourful past and history, it is possible to say that there are a number of models that have made a mark on the brand over the last seven-plus decades. Iterations were aplenty, some very popular, others unloved but all without fail have created a following of Jeep lore lovers. Thing is, Jeep is underexploited, quite the opposite of what is going on at MINI at this very moment for example. I’m convinced there are thousands of people out there willing to dish out $70k+ (and more) on a luxuriously appointed trail-rated Jeep. In my mind, and that of many others, Jeep has more clout than a number of so-called luxury makes. This past March, Jeep unleashed (their words) seven concepts that made everyone. Source: www.auto123.com
