Ford planning for new small pickup in US - Rapid News Network
There are several reasons Ford might want to resurrect the Ranger in the U. S. Though there’s a growing demand for small and mid-size trucks, there aren’t that many now available. Although Ford quit selling the Ranger in the U. S. in 2011, the truck continues to be sold in 200 markets overseas – built at factories in Thailand, Argentina and South Africa. While Ford has gained attention and momentum in the full-size pickup segment with the introduction of a new aluminum-body F Series, GM has countered with a strategy of developing two entries that are smaller, lighter and more fuel-efficient than... Analysts say a second product at the plant like the Bronco could take up most of the volume at the plant. Basically, as the Ranger got bigger and more well-appointed, the price of the Ranger was overlapping with the F150 and, according to Ford, those people should just buy an F150. “I think there’s room in their lineup for another (SUV) with a... Though Ford has been avoiding comment on the matter, an unidentified source said that the Ranger is planned to be built at the Michigan facility. Last month was Jeep’s best July sales ever thanks to offerings like the Wrangler, new Cherokee and Renegade. Source: rapidnewsnetwork.com
