2009 Isuzu D-MAX LS-U 4x4 Crew Cab Ute Road Test Review - Motor Report
There is a very good reason you see a lot of Isuzu utes and light trucks around building sites. It’s because they’re very good at it. Whatever badge is on the tailgate, D-MAX, Rodeo or Colorado, these Isuzu utes are tough. For more than 30 years Isuzu had (until recently) sold light commercial vehicles in Australia. Wearing Holden badges, the Isuzu products became a part of the Australian lexicon and models such as the Jackaroo and Rodeo became household names. At the time, both Holden and Isuzu were owned by GM, so the arrangement made plenty of sense. But as we now all know only too well, the wheels on the General’s cart have been getting progressively wobblier, and in 2006 GM sold Isuzu to Mitsubishi. That left Isuzu and GM Holden in a situation. Isuzu held the rights to the Rodeo name in Australia, and also supplied the Rodeo range to Holden. With new owners Mitsubishi at the helm, it was decided that Isuzu would not allow Holden to continue using the Rodeo name, instead it would continue to supply Holden with the same commercial vehicle range, only this time around, it would be called... Source: www.themotorreport.com.au
