Will Scion iA, iM Be The Hits Toyota Needs? - The Car Connection
Scion needs a sales hit, and it needs it quickly. Launched 12 years ago, Toyota's youth-oriented division found initial success with the offbeat personality of its boxy xB hatchback and the Scion tC coupe's sporty style. Then there's the FR-S sports car, developed alongside the nearly identical Subaru BRZ , which has seen a steady drop in sales following an initial frenzy when it hit dealerships in 2012. Things had gotten so bad by 2013, long after the brand's... The struggling carmaker hopes to revive its fortunes by attracting a new generation of under-30s with a pair of all-new models for the U. S. market: the iA sedan and iM hatchback. They'll reach Scion showrooms on the same day—September 1—and, even more curiously, they'll share a marketing campaign. MORE: Read our 2016 Scion iA and Scion iM reviews. Beneath a halfhearted veneer of Scion badging and design cues, the iA is a Mazda 2. Think of the iM, meanwhile, as a reboot of the Toyota Matrix—under its fashionable hatchback bodywork lurks the mechanicals of a workaday Corolla. Source: www.thecarconnection.com
