Bruce Puphal: Smokey Bear and fire danger - The Union of Grass Valley
As you drive around Nevada County, you will most likely see several figurines of Smokey Bear (also called Smokey the Bear) at various locations. Have you ever wondered just how Smokey came to be, or what information is used to determine the fire danger level that is posted on Smokey Bear signs during the year. First, Smokey Bear is an advertising mascot created to educate the U. S. public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, “Smokey Says — Care Will Prevent Nine Out of 10 Forest Fires. Only YOU Can Prevent Forest Fires,” was created in 1947 by the Ad Council. ” According to the Ad Council, Smokey Bear and his message are recognized in the U. S. by 95 percent of adults and 77 percent of children. In 1952, songwriters Steve Nelson and Jack Rollins had a successful song named “Smokey the Bear. The fictional character Smokey Bear, created by art critic Harold Rosenberg, is administered by three entities: the United States Forest Service, the National Association of State Foresters, and the Ad Council. For the second part of the explanation, when it comes to determining the fire danger level in any given area around the U. S. , the U. S. Forest Service located in Billings, Montana, collects scientific data on a daily basis to make this... Source: www.theunion.com
