Buick Brings Back Overnight Test Drives - GM Authority (blog)
A new long-term sales improvement strategy from GM’s Buick is to allow customers to take home test-drive vehicles and keep them over night. That means that you have the next three months to go take a new Buick home for the night and pretend it’s yours. “Some people can’t believe that Buick has the confidence to send them out in a car without a salesperson sitting next to them to tell them how great the car is”, said the owner of one of the dealerships involved with the pilot program. The GM Authority Take Good on Buick for offering overnight test drives. Here’s to hoping that 24 Hours of Happiness has everyone falling in love with the new Buick , proves beneficial for the brand, and has a positive impact on sales in the near- and medium terms. My Dad bought a new Pontiac convertible every other year starting in 1960. In October of 1967 the dealer gave him a new 1968 Buick Wildcat convertible, loaded with all options, on a Saturday afternoon. We all went for a long drive on Sunday and on Monday morning, my Dad owned a new Buick. Marketing to get some buzz…but in reality, when buying a new car and truly serious enough, sales people and dealers will give you an extended or overnight test drive without. Source: gmauthority.com
