Review: All-new Chevy Colorado, GMC Canyon add vigor to mid-size truck segment - Los Angeles Times
For nearly a decade, automakers have all but ignored mid-size trucks, issuing few new models — or even updates — and expecting few sales. They focused instead on high-volume full-size trucks and all sizes of SUVs and crossovers. Chevy's all-new Colorado and the upmarket GMC Canyon are headed to dealerships now, looking to jolt the moribund segment to life. After a day of testing these GM twins in and around Del Mar, it's clear they'll bring life and then some, easily leaping to the top of the mid-size truck segment. Ford and Dodge pulled out of the segment several years ago, citing weak demand and the increasing affordability and efficiency of their full-size trucks. The last time any of these pickups got a thorough redesign was in 2005. That same year, mid-size trucks made up 4. 1% of all vehicle sales, a number that withered to 1. 5% by 2013, according to Edmunds. And it gobbles up the lion's share of the segment — 160,000 of the 228,000 total sales in 2013. This is the truck GM is unabashedly targeting with its Chevy Colorado and GMC Canyon. These largely urban buyers won't rely on their truck for work like a full-size truck owner. Source: www.latimes.com
