Ride Review: 2015 GMC Canyon - Lavender Magazine
Let’s agree on one thing – the popularity of pickup trucks is a fact no one can ignore. Full-sized and heavy duty pickups already rule the roost, thanks to consistent sales of the Ford F-Series, Chevrolet Silverado, GMC Sierra and Ram pickups. By the end of 2013, the only trucks left in this smaller truck market were the Toyota Tacoma and the Nissan Frontier. Once the latter part was announced, all eyes perked up. Now, the GMC Canyon arrives – as promised. Alongside the Chevrolet Colorado, the Canyon is part of the “three truck strategy” GM is using to engage new customers. For GMC, it means consistency in design, engineering and offerings. It also means enabling the Canyon as part of a brand positioning apart from Chevrolet and to promote itself as the source for better truck and crossover/SUV products. As mentioned before, the GMC Canyon is part of the global mid-sized truck architecture. In the case of the GMC, it is turning on the Profession Grade design language with its blunt, huge grille, angles and shapes and an emphasis on an outwardly bold look that speaks to its capabilities. The configuration of this tester – a SLE Crew Cab with the short. Source: www.lavendermagazine.com
