Toyota: Tacoma Demand, Loyalty Stand Up to New GM Trucks - Ward's Auto
Motor Sales U. S. A. , tells select media here during a preview of the ’16 model, alluding to the expected strong demand for the next-generation compact truck that goes on sale Sept. Ericksen credits the Colorado and Canyon for some of the Tacoma’s 19. 7% increase through July, saying the GM models have reignited interest in the segment. That interest appears to be benefiting the Tacoma more, however, as it racked up 105,834 sales through July, while the Colorado and Canyon tallied 48,784 and 17,671, respectively. The Frontier is the segment’s No. 3 best-seller this year, with sales of 38,999. The Tacoma’s historically strong owner loyalty should help it perform as well as the outgoing generation, Ericksen says, as most Tacoma buyers have owned multiple... Sure I trust you GM. Tell the powertrain guys if repair part sales of the latest system exceed 1% of number sold they are gone see what they say. Source: wardsauto.com
