Ford Motor Company Wins the 2015 Altair Enlighten Award for Innovation in ... - MarketWatch
3, 2015 /PRNewswire/ -- Altair together with the Center for Automotive Research (CAR) has announced Ford Motor Company as the winner of the 3rd annual Altair Enlighten Award for its use of various lightweight materials to minimize weight of the... The Enlighten Award is the automotive industry's first award program created specifically to acknowledge innovation in vehicle weight reduction. Ford's entry, one of 17 nominations that competed for the award, was selected as the winner for taking 700 pounds (318 kg) off of the Ford F-150 while improving its performance, safety, and efficiency. Ford engineers took a holistic approach to weight reduction by incorporating advanced materials into the entire design of the vehicle, including the frame, body, powertrain, battery and interior features such as the seats. Ford's engineering, research and manufacturing teams overcame the challenge of shifting from the traditional steel body to the advanced aluminum production. "As America's truck leader, Ford is honored to be named the 2015 Altair Enlighten Award winner for the all-new Ford F-150," said Raj Nair, Group Vice President, Global Product Development and Chief Technical Officer, Ford Motor Company. Additionally, Ford increased use of high-strength steel from 23 percent to 78 percent. Source: www.marketwatch.com
