Political Campaigns Go Social, But Email Is Still King - NPR
Presidential campaigns cost a lot of money these days — perhaps as much as $5 billion could be spent in the next election, by one estimate . Much of that will be spent on television advertising in battleground states, as expected. "It's basically going from yelling at people, to listening to people," Will Conway, lead organizer of U. S. politics at NationBuilder, said of today's digital presidential campaigns. His company is one of many that offers a digital platform to help political campaigns connect the dots between all the data they gather. Campaigns have traditionally used one type of data, called static data, Conway said. This is stuff like voter data and consumer data that reveal things like how old their supporters are and what kind of cars they drive. But the widespread use of social media like Facebook and Twitter provides a new type of data, called engagement data, which is giving campaigns and businesses more information than before. "If this person subscribes to Field & Stream and he drives a Ford F-150, there's a high percentage chance that he's a veteran. Source: www.npr.org
