Ford Fills Growing Demand for High-End Pickups With Luxury F-150 Limited - TheStreet.com
it's got a lot of high-end features, but yet it's still a pickup truck, and that's why people select this over say, a high-end sedan," Ford's F-150 Brand Manager Eric Peterson said. Ford hopes the new truck offering will persuade buyers who may be looking at buying both a high-end sedan and a lower-priced truck to skip the second car and just buy a pickup that has the attributes of both. The Limited comes standard with many things you'll see in the lower-priced trucks, but one of the features which will make towing a lot easier is what's called "back-up assist. The inside of the truck looks more luxurious with Mojave leather seats, eucalyptus wood paneling and aluminum accents. Peterson said, "It's got the unique interior treatments, the unique seats and everything in it. So, if you're buying a Limited, you're basically checking all the boxes. Ford may be hitting the sweet spot for truck buyers. According to TrueCar, the average price U. S. buyers paid for a full-size pickup truck in the first six months of 2015 was 30% higher than 6 years ago. Source: www.thestreet.com
