Chevy Pokes Fun of Ford's Aluminum Trucks in Grizzly Bear Ad - Patch.com
And in Detroit, no one takes pickup trucks more seriously than rival automakers Ford and Chevrolet, whose F-Series and Silverado, are the No. 1 and No. 2 best-selling pickups in America, respectively. Reinforcing its brand for tough-as-nails ruggedness, Chevrolet kicked the rivalry up a notch with a new i nternet ad making fun of Ford’s new all-aluminum F-150. In it, two men are placed in a materials testing facility and given a choice between... Driverless Car Report May Make ‘Autotopia’ Dreamers Throw Up The ad is one of a series of three targeting Ford’s aluminum truck. Another, which finishes with the tagline “some things shouldn’t be made of aluminum,” introduces Almighty Aluminum Man , a new superhero. In the third, a Chevy engineer, citing the results of Chevy-commissioned third-party testing, claims that it will cost more in time and money for body repairs to the F-150 compared with steel-body trucks. In the first quarter of 2015, the Ford F-Series not only was America’s best selling truck line – a position the F-Series has held for some time – it was the best-selling vehicle line, period. The F-150 SuperCrew model earned the National Highway Traffic Safety Administration’s top five-star crash safety rating , scoring higher than Ford’s steel-body F-150. Source: patch.com
