Is Ford Firing Up F-150 Discounts? - Fox Business

As part of Ford’s Summer Sales Event, truck shoppers can receive up to $7,050 in discounts off a 2015 F-150 XLT SuperCab or SuperCrew model. Dealers in some areas are even advertising their own package of rebates, bringing the total cash offer to between $10,000 and $12,000. However, a search of dealer inventory in the New York area produced a small number of eligible trucks with price... Ford shares dropped 1. 4% to $14. 55, recovering from a session low of $14. 45. Eric Lyman, Vice President of Industry Insights at TrueCar (. By offering discounts on a hard-to-find, pricier model, Ford can boost showroom traffic with minimal risk... Ford said the average transaction price for an F-Series truck, after incentives, is $44,100, the highest in the segment and an all-time record for Ford’s pickups. “Some incentives encourage customers to purchase better equipped trucks while others reward our customers for their loyalty or financing through Ford. Source: www.foxbusiness.com