Ford unveils new luxury F-150 Limited pickup - The Detroit News
Ford unveils new luxury F-150 Limited pickup Ford is once again attempting to raise the bar when it comes to the growing, profitable luxury pickup market. ws/1MEzOBP Ford Motor Co. is looking to raise the bar when it comes to the growing, profitable luxury pickup market. The truck, which the company touts as its “most advanced and luxurious truck ever,” features additional chrome exterior features, upgraded leather interior and a host of special “Limited” badging and technology features. “The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” said Raj Nair, Ford group vice president, Global Product Development. Pricing was not announced, but likely will top $51,585 — the starting price of the top-end F-150 Platinum. Ford first introduced a F-150 Limited model for the 2013 model year. “F-150 Limited surpasses the well-appointed Lariat, the Western-themed King Ranch and contemporary Platinum edition models,” Ford said in a release. Industry analysts say the market for high-end pickups in the U. S. hasn’t topped-out, even though average transaction price for large pickups, including full-size and heavy-duty models, increased 37. 4 percent in the last decade to $42,103 in... Source: www.detroitnews.com
