Chevy Trash-Talks Ford's Aluminum Trucks in New Effort - AdAge.com
7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our... The battle between the Ford F-150 and Chevrolet Silverado is headed for a cage match. Chevrolet is escalating the always-hot pickup wars this week with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In a commercial created by McCann Worldgroup's Commonwealth agency and slated for online and possible TV... For all the industry buzz leading up to the F-150 launch about Ford's big aluminum bet, Ford's marketing hasn't exactly flogged that point with consumers. Chevy's tweak could prod Ford into talking more about aluminum, a move it has shied away from so far amid reports about higher collision-repair costs, for example. (Ford has said there's not a significant difference in repair costs and insurance rates from steel. The strategy is risky for Chevy, too, says Jim Sanfilippo, an independent marketing consultant and former executive at ad agencies for Ford and Hyundai. Source: adage.com
