Ford revives high-end Limited F-150 for 2016 - Automotive News
DETROIT -- Ford Motor Co. is responding to surging demand for high-end pickups by introducing a Limited version of the F-150 that will start at about $60,000 and likely top $70,000 when loaded with options. The F-150 Limited, which Ford is unveiling today in Los Angeles, will go on sale this winter as a 2016 model. “The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” Raj Nair, Ford’s product development chief, said in a statement. Ford offered a Limited trim on the 2013 and 2014 F-150, at a starting price of about $53,000, but discontinued it when introducing the aluminum-bodied 2015 model. In the first half of this year, Ford said 60 percent of F-series sales were so-called high-series trims: Lariat, King Ranch and Platinum. Though the Limited trim isn’t expected to sell in large numbers, it gives Ford another way to maximize revenue from the hugely profitable F-series lineup. Its starting price is about $10,000 more than that of the Chevrolet Silverado High Country, $8,000 more than a Ram 1500 Limited and the same as a BMW X6. Exact pricing will be announced later this summer. Source: www.autonews.com
