Mercedes-Benz to Launch Pickup Truck - 24/7 Wall St.
Saying that the market is “primed” for a new mid-size pickup truck from a premium manufacturer, Daimler, maker of Mercedes-Benz cars and vans, said on Friday that it will expand its product line to include such a vehicle “before the end of the... In the United States, the mid-size pickup segment is represented by the Tacoma from Toyota Motor Corp. (NYSE: TM), the new Chevy Colorado from General Motors Co. (NYSE: GM) and the Nissan Frontier. GM’s GMC brand also offers a Canyon mid-size, and Honda Motor Co. Ltd. What inquiring minds want to know is how much a Mercedes pickup could cost. While Mercedes may just have noticed that the mid-size pickup segment is undergoing a transformation, the full-size pickup began its transformation into a more car-like vehicle years ago. A 2015 Ford F-450 Platinum, four-door, four-wheel drive, V8 diesel engine and a few other items carries a base price of $69,825. Loaded, the truck costs more than $77,000. ALSO READ: Americans Drive 3 Trillion Miles. A base model similarly styled Chevy Colorado carries an MSRP of around $34,000. The Colorado does not have a diesel engine and its maximum towing power is far below the F-450’s. Still, loaded up with options the truck tops $40,000. Mercedes must... Source: 247wallst.com
