Everest peaks Ford's local line-up - Motoring
Ford Australia says it makes no apologies for directly targeting Toyota's Prado with its all-new Everest SUV . The seven-seat SUV, developed off the Ranger platform, shares a body-on-frame design similar to that of the strong-selling Prado. It's also set to be similarly priced, Ford pitching the Everest from $54,990 to $76,990 (plus on-road costs) with a three-grade model mix Ford Australia's communications and public affairs director Wes Sherwood says will appeal to a broad customer... "We wouldn't be going up against Prado if we didn't have the goods," Sherwood said unequivocally. That's our strategy and it's going to apply to Everest more than any [other vehicle in our line-up] because we have a compelling package in the right segment. Sherwood, who hails from Detroit, said he's well aware of the intricacies of the Australian SUV market – and the imposing reputation Toyota has in the large SUV segment – and that he's absolutely convinced the input of Ford's local engineering... "We've got some unique dynamics in the Australian market, and what Toyota has built-up as a brand is not something they did overnight, and it's not something we're going to do overnight. Source: www.motoring.com.au
