Ford Australia boss says new Toyota HiLux pricing is “not a concern” - CarAdvice
The boss of Ford Australia has defended the increased pricing of the 2016 Ford Ranger PX Series II model, claiming he is not concerned about whether the all-new Toyota HiLux will be cheaper or not. Ford Australia president and CEO, Graeme Whickman, made the statement at the launch of the 2016 Ford Ranger in Victoria this week, where it was brought to his attention that numerous ute brands – including Toyota – had been offering discounted... Earlier this year when Ford Australia announced higher pricing for its updated Ranger Series II ute, there was always the question of whether the company had jumped the gun ahead of the arrival of the all-new Toyota HiLux , which launches next month. However, Whickman said Ford will stick by its higher-priced-than-rivals strategy, because buyers are willing to pay. “Our position in the market has been pretty constant for quite a few years,” Whickman said. Whickman said he wasn’t concerned about where the new HiLux will be positioned – and it is very likely the brand will drop prices on some models, given it has been sharpening the knife on some of its popular variants over the past 12 months,... “They could go anywhere they want [with HiLux pricing],” Whickman said. Source: www.caradvice.com.au
