Hyundai Genesis: What makes this car a star - MarketWatch
role in the global passenger-car market is as an insurgent and disruptive force, shaking up the old franchises. Hyundai’s footprint in America includes California-based design studios, technical centers in Michigan and Arizona and vast assembly halls in Alabama, which disgorge daily fleets of crossovers and family haulers to driveways all over the northern... Occasionally readers will ask that I review more real-world cars and fewer six-figure sex machines. It doesn’t get more real than the redesigned 2015 Hyundai Genesis sedan. You will note the discreet H on the trunk lid and, on the tip of the car’s nose, the winged Genesis emblem. Hyundai publicly debated opening a separate premium Genesis line, a la Toyota and Lexus, but chose to let the marketing chips ride on the Hyundai brand, at least in the U. S. And it is a bet, too, that there is sufficient elasticity in the name... Interestingly, the Genesis and Equus cars both dispense with Hyundai badging in the prestige-obsessed home market of Korea. And this ambivalence has produced something kind of subversive and wonderful: a luxury car virtually without badging, a car in a Schroedinger-esque,. Source: www.marketwatch.com
